Published 2019-03-30
Keywords
- business plan,
- control,
- environment,
- uncertainty,
- feedback
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Abstract
This paper analyzes the situation in the field of business planning in small and medium enterprises in Serbia, as well as the attitudes of managers towards a business planning system introduced in the enterprise. The aim of this paper is to determine whether the enterprises which have introduced such a planning system have it as a formal process, and if they do, is the implementation monitored throughout a year, and also, are any measures taken in case of deterioration of business and poor business results, in order to achieve more rational business i.e. is adequate monitoring applied in line with the feedback system?
Article history: Received (28.12.2018); Revised (21.01.2019); Accepted (20.02.2019)