International Journal of Industrial Engineering and Management

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Vol. 1 No. 3 (2010)
Original Research Article

Modeling Concepts for Choice Navigation of Mass Customized Solutions

FULL TEXT ARTICLE (PDF)
  • Mikko Heiskala,
  • Juha Tiihonen,
  • Matti Sievänen,
  • Kaija-Stiina Paloheimo
Mikko Heiskala Aalto University, School of Science and Technology

Bio
Juha Tiihonen Aalto University, School of Science and Technology

Bio
Matti Sievänen Tampere University of Technology, CMC/Industrial Management

Bio
Kaija-Stiina Paloheimo Aalto University, School of Science and Technology

Bio

Published 2010-09-30

Keywords

  • Mass Customization,
  • Services,
  • Modelling

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Abstract

Customers want individualized solutions regardless of whether the solutions comprise products, services, or any combination of them. Choice navigation support is a key capability for a company offering such mass customized solutions. We seek to identify modelling concepts for supporting choice navigation. Our findings draw from our case experiences in seven companies and scientific literature. We propose concepts such as bundles, explicit customer needs and characteristics affecting determination of the optimal solution, and high-level service co-creation process. These concepts partly extend physical product configuration conceptual models, providing a good basis for improving choice navigation support for solutions.

 

Article history: Received (25.07.2010); Revised (27.09.2010); Accepted (03.10.2010)  

FULL TEXT ARTICLE (PDF)