Effects of fine art print artworks on the art viewer in contemporary art presentation

Abstract

The social and cultural changes brought about by industrialization and the Industrial Revolution highlighted the value of printmaking as a new means of expression in artistic presentation. The innovative mechanical production methods influenced their artistic production through the interest and experimentation of many artists, whose numbers should not be underestimated. On the other hand, the transfer of examples of traditional Japanese printmaking (Ukiyo-e) to Europe in 1700-1900 caused profound effects on Western art, beginning with Impressionism, one of the modern art movements. Especially in the last two decades, rapidly digitalizing technology has also provided radical changes in many social-cultural and economic fields. As a reflection of this, it has caused a change in the presentation of contemporary art and caused the formation of an innovative attitude that transforms-triggers the perception of the audience. Two effective factors are emphasized in the context of the effect of fine art print works on the phenomenon of art. One is the artist of the time, who uses all the media tools of his time with pure intuition to transform his artistic expression, his dreams into reality, and another is the audience of the artwork, who accepts only a part of his artistic presentation, which is helped by all technological tools, by discussing, and few of which will be praised by future generations. In this context, digital technology promises a free space to thousands of artists who produce screen presentations or artistic prints on many different media, enabling us to see them everywhere. It has indisputable that digital technologies are a new tool with a different line for artists, apart from the usual art presentation of contemporary art, which is in different quests with an innovative attitude in every period. From this point of view, in addition to the dynamic visual presentations in different places and platforms where the art audience can be involved and integrated into the contemporary art environment, the innovative attitude that fine art print artworks brings to the effect and behavior of the audience should also be considered. The purpose of this paper is to investigate how digital print technology and print works influence audience perception. The survey data analysis is interpreted in this article through excerpts from the dissertation titled “Effects of fine art printmaking on phenomenon of the art” which is still in progress.

Article history: Received (November 8, 2021); Revised (December 18, 2021); Accepted (March 13, 2022); Published online (June 1, 2022)