Analysis of Strategic Management in Small and Medium Business Organizations in Graphic Industry
Published 2023-10-01
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Keywords
- graphic industry,
- case analysis,
- strategy map
How to Cite
Copyright (c) 2013 © 2013 Authors. Published by the University of Novi Sad, Faculty of Technical Sciences, Department of Graphic Engineering and Design. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license 3.0 Serbia.
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Abstract
Graphic industry as a field of work and a field of study offers ability for economic growth of every country or region. The increase in competition and the development of the market method of prediction, increase the need for business organizations to continuously observe their own position. Faced with a variable, turbulent and complex environment, the business organizations adopt strategic management, and modern managers, especially those in top management, have to possess knowledge and skills of the concepts and application of strategic management. In this paper the case method, as a method used in strategic management, will be applied as a general approach of strategic analysis in creating strategy map for businesses in graphic industry.
