Journal of Graphic Engineering and Design

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut ero labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

Search
GUIDE FOR AUTHORS SUBMIT MANUSCRIPT
Vol. 15 No. 3 (2024): JGED - September 2024
Professional paper

Impact of the colour perception of graphic design on promoting tourist destinations of Southeast Europe

Full text article (PDF)
  • Dinko Zhulien Stoykov
Dinko Zhulien Stoykov
South-West University "Neofit Rilski", Faculty of Engineering, Blagoevgrad, Bulgaria

Published 2024-09-01

abstract views: 50 // Full text article (PDF): 54


Keywords

  • Colour perception,
  • tourism logo and slogan,
  • graphic design

How to Cite

Zhulien Stoykov, D. (2024). Impact of the colour perception of graphic design on promoting tourist destinations of Southeast Europe. Journal of Graphic Engineering and Design, 15(3), 21–29. Retrieved from https://jged.uns.ac.rs/index.php/jged/article/view/1364

Abstract

Graphic design plays a crucial role in branding and marketing in the current digital era. Digital marketing impacts the promotion of tourist destinations. Tourism has become an important and growing sector that has influenced the development of a country's economy. Colour as an element of graphic design evokes emotions and sets a certain mood for an image or graphic. The purpose of this study is to determine the role of colour perception in graphic design in promoting tourist destinations of Southeast Europe (SEE). We aim to explore the relationship between graphic design and the tourism industry in SEE countries, focusing on their tourism logos and slogans for advertising their tourist destinations. The analysis of the main characteristics of logos and slogans shows that they can be effective tools for promoting and supporting tourism in countries in the SEE region. It was observed that there is compatibility between the colours used in the logo and the country flag in 64% of the tourism logos of SEE countries. The colour green is the most commonly used colour in logo design.

Article history: Received (August 21, 2023); Revised (October 24, 2023); Accepted (November 15, 2023); Published online (September 1, 2024)

PlumX Metrics

Dimensions Citation Metrics

Full text article (PDF)

References

  1. Abdia, S. & Abdollah I. (2013) The Importance of Advertising Slogans and Their Proper Designing in Brand Equity. International Journal of Organizational Leadership. 2 (2), 62-69.
  2. Agapito, D. & Lacerda, A. (2014) Marketing and Brand Design of Destination Experiences: The Role of ICT. Journal of Spatial and Organizational Dynamics. 2 (3), 201- 216.
  3. Alexander, A. (2019) The Impact of Color on Visual Retention and Preference in Logo Design. All Theses. 3082. Available from: https://tigerprints.clemson.edu/all_theses/3082
  4. Balmer, J. M. T. & Greyser, S. A. (2006) Corporate Marketing: Integrating Corporate Identity, Corporate Branding, Corporate Communications, Corporate Image and Corporate Reputation. European Journal of Marketing. 40, 730-741. Available from: doi: 10.1108/03090560610669964
  5. Buhalis, D. & Law, R. (2008) Progress in information technology and tourism management. 20 years on and 10 years after the internet - The state of eTourism research. Tourism Management. 29 (4), 609–623. Available from: doi: 10.1016/j.tourman.2008.01.005
  6. Dionyssopoulou, P., Pridezi, A. & Mylonakis, J. (2013) Visual Communication Management Technologies in Promoting Tourism Destinations. International Journal of Management Technology. 1 (1), 1-16.
  7. Donaire, J. A. & Galí, N. (2012) Eslóganes turísticos: Un análisis de los eslóganes de los destinos catalanes. Boletín Delelo ́ ̋tt Louisiana Asociación Delelo ́ ̋tt Geógrafos Españoles. 60, 521-533.
  8. Foster, T. R. (2012) The art & science of the advertising slogan. AdSlogans. Available from: https://lingue.uniurb.it/matdid/marchetti/2012-13/Lin-AZ/adslogans_artscience.pdf
  9. Galí, N., Camprubí, R. & Donaire, J. (2017) Analysing tourism slogans in top tourism destinations. Journal of Destination Marketing & Management. 6 (3), 243-251. Available from: doi: 10.1016/j.jdmm.2016.04.004i
  10. Gorn, G., Chattopadhyay A., Yi, T. & Dahl, D. (1997) Effects of Color as an Executional Cue in Advertising: They're in the Shade. Management Science. 43 (10), 1387-1400. Available from: doi: 10.1287/mnsc.43.10.1387
  11. Han, L. (2020) The Integration of Digital Media Technology and Graphic Design in the Internet Era. Journal of Physics: Conference Series. 1673 (1), 12-44. Available from: doi: 10.1088/1742-6596/1673/1/012044
  12. Huang. S. C. & Lin, L. P. (2017) Awareness Effects of the Tourism Slogans of Ten Destinations in Asia. Journal of China Tourism Research. 13 (4), 375-387. Available from: doi: 10.1080/19388160.2017.1399191
  13. Ivanova, K. (2011) A new method for image content analysis from picture collections using color semantics. PhD thesis. Hasselt University. Available from: http://www.math.bas.bg/infres/~ivanova/Thesis-Ivanova-autoreview.pdf
  14. Jha, P. & Biswal, B. (2020) A mathematical approach for creative graphics design. Journal of Graphic Engineering and Design. 11 (1), 37-46. Available from: doi: 10.24867/JGED-2020-1-037
  15. Kohli, C., Thomas, S. & Suri, R. (2013) Are you in good hands? Slogans recall: What really matters. Journal of Advanced Research. 53 (1), 31–42. Available from: doi: 10.2501/JAR-53-1-031-042
  16. Kotler, P., Haider, D. & Rein, I. (1993) Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York, Free Press.
  17. Kronberg, M. (2020) Color and shape in logo design: influence on consumer perceptions of brand personality. Thesis. Hanken School of Economics, Helsinki. Available from: https://helda.helsinki.fi/items/b1f33309-5ee9-48c2-8ff6-f797c40c3815
  18. Labrecque, L. I., Patrick, V. M. & Milne, G. R. (2013) The marketers’ prismatic palette: A review of color research and future directions. Psychology & Marketing. 30 (2), 187-202. Available from: doi: 10.1002/mar.20597
  19. Ljajić, S. & Bektović, D. (2021) Impact of graphic design in improving of economic effects in transition countries. Balkan Art Today. 1 (1), 81-90.
  20. MacDonald, L. (1999) Using Color Effectively in Computer Graphics. IEEE Computer Graphics and Applications: Color Tutorial. 20-35.
  21. Marshalls, M. (2007) Country image and its Effects in Promoting a Tourist Destination. Master’s Thesis, Blekinge Institute of Technology. Available from: https://www.diva-portal.org/smash/get/diva2:831608/fulltext01.pdf
  22. Mohamed, A. (2023) Graphic Design as a Service Design Tool for Tourist Attractions. Research in art education and the arts. 23 (1).
  23. Mossberg, L. (2007) A marketing approach to the tourist experience. Scandinavian Journal of Hospitality and Tourism. 7 (1), 59-74. Available from: doi: 10.1080/15022250701231915
  24. Neuhofer, B., Buhalis, D. & Ladkin, A. (2012) Conceptualising technology enhanced destination experiences. Journal of Destination Marketing & Management. 1 (1-2), 36-46. Available from: doi: 10.1016/j.jdmm.2012.08.001
  25. Pike, S. (2004) Destination brand positioning slogan- towards the development of a set of accountability criteria. Acta Turistica. 16 (2), 102–124.
  26. Rivera, J. P. R. & Gutierrez, E. L. M. (2018) The impact of awareness on tourism marketing slogan on length of stay and travel budget allocation of young travellers. Asia- Pacific Journal of Innovation in Hospitality and Tourism. 7 (1), 1-25.
  27. Sebbeh, B. (2022) The Power of Graphic Design in Promoting Tourism in Ghana. International Journal of Arts and Social Science. 5 (8), 136- 147.
  28. Sementina, D. (2019) Does Brand Logo Color Influence Consumer Perception of Brands? Insights from Consumers. BSc thesis. JAMK University of Applied Sciences. Available from: https://www.theseus.fi/bitstream/handle/10024/266450/Sementina%20Daria.pdf?isAllowed=y&sequence=2
  29. Semone, P. & Kozak, M. (2012) Towards a Mekong Tourism brand. Asia Pacific Journal of Tourism Research. 17 (6), 595-614. Available from: doi: 10.1080/10941665.2011.635663
  30. Singh, S. (2006) Impact of color on marketing. Management decision. 44 (6), 783-789. Available from: doi: 10.1108/00251740610673332
  31. Situmorang, P., Wibowo, R. & Fauzi, F. (2019) The Effect of Implementing the Graphic Design in Digital Marketing on Sales of Products in Travel Companies. In: Advances in Economics, Business and Management Research, 100: Proceedings of the 2019 International Conference on Organizational Innovation, ICOI 2019, 20-22 July 2019, University of Ulsan, South Korea. Amsterdam, Atlantis Press. pp. 212-216. Available from: doi: 10.2991/icoi-19.2019.37
  32. Sonnleitner, K. (2011) Destination image and its effects on marketing and branding a tourist destination. MSc Thesis. Södertörn University. Available from: http://www.diva-portal.org/smash/get/diva2:424606/FULLTEXT01.pdf
  33. Stoykova, A. & Paskaleva, M. (2021) Smart Analysis of Volatility Visualization as a Tool of Financial and Tourism Risk Management. In:
  34. Van Zyl, C. and Katsoni, V. (eds.) Culture and Tourism in a Smart, Globalized, and Sustainable World, IACuDiT, 2-4 September 2020, Hydra, Greece. Cham, Springer Cham. pp. 359-370. Available from: doi: 10.1007/978-3-030-72469-6
  35. World Travel & Tourism Council (2022) Economic Impact Research. Available from: https://wttc.org/research/economic-impact
  36. Wu, Y. (2021) Design of Tourism Cultural and Creative Products Based on Regional Historical and Cultural Elements. In: Mansur, K. H. M. and Fu, Y. (eds.) E3S Web of Conferences 251, International Conference on Tourism, Economy and Environmental Sustainability, TEES 2021, 5-7 March 2021, Kiamen, China. Les Ulis, EDP Sciences. pp. 1088-1091. Available from: doi: 10.1051/e3sconf/202125103004
  37. Zeybek, B. & Ünlü, D. (2016) A view on countries’ tourism logos, slogans, contents and figural characteristics within the concept of country identity. Information & Media. 76, 26-44. Available from: doi: 10.15388/Im.2016.76.10380
  38. Zhang, Y. & Wang, X. (2020) Research on the Visual Interaction Design of Tourism Destination Brands Based on Regional Features. In: Journal of Physics: Conference Series 1634, The 2020 3rd International Conference on Computer Information Science and Application Technology, CISAT 2020, 17-19 July 2020, Dali, China. Bristol, IOP Publishing. Available from: doi: 10.1088/1742-6596/1634/1/012001