Journal of Graphic Engineering and Design

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Vol. 15 No. 4 (2024): JGED - December 2024
Professional paper

Art inheritance: Revitalizing traditional material culture motifs through innovative graphic design and artistic expression

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  • Marzie Hatef Jalil,
  • Qistina Donna - Lee Abdullah,
  • Natasha Rusdy Wong,
  • Loh Ngiik Hoon,
  • Mazdan Ali Amaran
Marzie Hatef Jalil
University Malaysia Sarawak, Faculty of Applied and Creative Arts, Design Technology Department, Sarawak, Malaysia
Qistina Donna - Lee Abdullah
University Malaysia Sarawak, Faculty of Applied and Creative Arts, Design Technology Department, Sarawak, Malaysia
Natasha Rusdy Wong
University Malaysia Sarawak, Faculty of Applied and Creative Arts, Design Technology Department, Sarawak, Malaysia
Loh Ngiik Hoon
University Malaysia Sarawak, Faculty of Applied and Creative Arts, Design Technology Department, Sarawak, Malaysia
Mazdan Ali Amaran
University Malaysia Sarawak, Faculty of Applied and Creative Arts, Design Technology Department, Sarawak, Malaysia
DOI: https://doi.org/10.24867/JGED-2024-4-005

Published 2024-12-01

abstract views: 238 // Full text article (PDF): 37


Keywords

  • Artistic expression,
  • cultural heritage,
  • graphic design,
  • material culture,
  • motif design

How to Cite

Hatef Jalil, M., Donna - Lee Abdullah, Q., Rusdy Wong, N., Ngiik Hoon, L., & Ali Amaran, M. (2024). Art inheritance: Revitalizing traditional material culture motifs through innovative graphic design and artistic expression. Journal of Graphic Engineering and Design, 15(4), 5–17. https://doi.org/10.24867/JGED-2024-4-005

Copyright (c) 2024 © 2024 Authors. Published by the University of Novi Sad, Faculty of Technical Sciences, Department of Graphic Engineering and Design. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license 3.0 Serbia (http://creativecommons.org/licenses/by/3.0/rs/).

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Abstract

Orang Ulu's culture and traditions are adapting to modernization and finding new ways to thrive amidst changes that have influenced various aspects of their lives and material culture in Malaysia. This paper highlights the exciting potential for Orang Ulu’s material culture to flourish through the development of motif design and presents the first Orang Ulu woven fabric in a 3D graphical view. Motif design is a beautiful way to preserve and promote the rich cultural identity of Orang Ulu through graphical expression. It also has the potential to boost the local economy by providing employment opportunities for skilled artisans. The paper highlights the importance of Orang Ulu motif design in their material culture, emphasizes the value of art as a tool for cultural expression and preservation, and outlines the development of these designs through graphic design and research. This study has adopted mixed-methods research to achieve its goal. The accomplished method for this study is categorized into three phases: research and inspiration in Orang Ulu's material culture market; 2D motif design conceptualization; and 3D artistic creation. This study recommends exploring the potential for incorporating Orang Ulu motifs in apparel products. The findings showcase the exciting potential for small and medium enterprises to preserve and promote the Orang Ulu cultural heritage and sustainability while providing economic benefits for the community.

Article history: Received (April 19, 2023); Revised (September 26, 2023); Accepted (November 15, 2023); Published online (December 1, 2024)

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References

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