Journal of Graphic Engineering and Design

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Vol. 10 No. 2 (2019): JGED - December 2019
Original scientific paper

Combining product and packaging design for increased added value and customer satisfaction

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  • Theoklitos Vasileiadis,
  • Anastasios Tzotzis,
  • Dimitrios Tzetzis,
  • Panagiotis Kyratsis
Theoklitos Vasileiadis
International Hellenic University, School of Science and Technology, Thermi, Greece
Anastasios Tzotzis
University of Zaragoza, Department of Design and Manufacturing Engineering, Zaragoza, Spain
Dimitrios Tzetzis
International Hellenic University, School of Science and Technology, Thermi, Greece
Panagiotis Kyratsis
University of Western Macedonia, Department of Industrial Design Engineering, Kila Kozani, Greece
DOI: https://doi.org/10.24867/JGED-2019-2-005

Published 2019-12-01

abstract views: 144 // Full text article (PDF): 131


Keywords

  • product design,
  • product development,
  • packaging,
  • branding

How to Cite

Vasileiadis, T., Tzotzis, A., Tzetzis, D., & Kyratsis, P. (2019). Combining product and packaging design for increased added value and customer satisfaction. Journal of Graphic Engineering and Design, 10(2), 5–15. https://doi.org/10.24867/JGED-2019-2-005

Copyright (c) 2019 © 2019 Authors. Published by the University of Novi Sad, Faculty of Technical Sciences, Department of Graphic Engineering and Design. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license 3.0 Serbia.

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Abstract

  • Current paper shows an analysis of the conceptual design of products and packages that correspond to requested customer needs. A number of research tools, marketing/branding principles and product development techniques are presented. This study is an analytical demonstration of the whole design process from the concept to the final 3D rendered models with the use of a number of tools and methodologies i.e. mind maps, mood boards, sketches. In other words, it is a combination of marketing and designing principles that transformed the raw data received from customers into 3D CAD (Computer Aided Design) modeled products; a set of sportive sunglasses paired with a hand-watch from the same product family and a set of classic sunglasses with a casual hand watch. Finally, this project can be considered a blend between theoretical and practical methods that have been chosen and practiced after extensive research.

 

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